Alzheimer's Disease doesn't define your loved one


Wilson & Grandpa is a brand based in Naples, FL, created and founded by one of Grandpa’s granddaughters, Roxanne. Inspired by his love and kindness, Roxanne wanted to find a way to honor him after his passing in October 2020. She joined the local chapter of Walk to End Alzheimer’s, where she exceeded her fundraising goal with the support of family and friends in less than two weeks.


After going through this experience, Roxanne wanted to do “more” – not only to keep honoring Grandpa but also to honor those living with Alzheimer’s Disease and the family and friends affected by it. There are many resources available to help families through their journey, and bringing awareness is crucial to getting the information out there and keep fighting for a cure.


Wilson & Grandpa was created so that anyone – regardless of age or what role they play in the life of someone living with Alzheimer’s – has access to resources, information, and ways to support the ALZ community in a relatable and straightforward manner.


Through our Care + Awareness project, we hope to normalize the conversation about dementia, show appreciation to all the exceptional caregivers out there, support creators + small businesses, embrace everyone’s unique journey, and much more.

Join us as we are Dealing Together with Alzheimer’s Disease.

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Abuelo Esteban

About abuelo. 

the loyal sidekick

Meet Wilson, a twiddle activity muff that was given a friendly face and a beanie - to match Grandpa and give him personality!

Grandpa always kept Wilson nearby - singing, talking, and holding him. He was Grandpa's companion on the good days, on the tough days, and everything in between. 

Nobody should go through this alone, which is why we've taken inspiration from their story.


Wilson is a symbol of companionship, love, support, and awareness - which is all much needed to face the journey of loving and caring for someone with Alzheimer's Disease.


We hope this serves as a reminder that you are not alone.  

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